Many businesses are marketing their companies and products on Pinterest—some do it well, while others miss the mark.
Successful Pinterest users create boards that operate as mini-virtual showrooms, displaying the most visually appealing images that complement their products and services.
“To market well using Pinterest, you need to make sure that every piece of content you publish either solves a problem for your audiences, or entertains them—preferably both,” says Beth Hayden, author of Pinfluence: The Complete Guide To Marketing Your Business With Pinterest. “Once you establish a good rapport with your audience through the fantastic content you publish on your Website (and other social media platforms), they will buy from you because they like and trust you.”
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